How Villa St. Francis is preparing for the Silver Tsunami of senior care

Dan Weinbaum
March 11, 2019 - 3:39 pm

Objects in mirror are closer than they appear. More than 12 million people will require long term care in 2020.

In an exclusive interview with KMBZ News, Rodney Whittington, CEO of Villa St. Francis said the industry needs to step up to meet the demand.

“Baby boomers are looking for something new and different. Everyone has an experience in mind,” he said, “Most of us can agree we want something better than what nursing or assisted living facilities provided in the past.”

Whittington said Villa St. Francis is always looking for new and unique ways to customize care for each and every resident in its community.

“Boomers are well read, well researched and expect a higher level of service and care than what has been required in the past.”

One of the key building blocks of delivering a truly customized experience is to take the time to get to know the family. His team invests a lot of resources researching a future resident’s social history, interviewing their family members and working hard to understand their needs and priorities now and in the future.

He said every family and every resident has different priorities. From the view of the room to activities and the opportunity to stay engaged in the community, the challenge to long term care providers like Villa St. Francis is to find unique ways to super serve each individual.

Of the 170 residents that Whittington’s team serves daily, “everybody likes their eggs cooked a little differently.”

He points to the need for a great dining services team that really accepts that challenge as their top priority.

“It’s important not to try to fit residents into our framework but to keep their lifestyle as intact as possible."

His goal is to keep delivering a 5-star level of care and to continue to look at opportunities to expand “what we do in our community and beyond.” With 10,000 people turning 65 every day, he’s not wasting any time.


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