Ford responds to consumer demand, will replace most of its lineup over two years

Marc LaVoie
October 19, 2018 - 8:58 am

Ford Motor Company

The Ford Motor Company announced Friday it is replacing 75 percent of its vehicles over the next two years.

Most of the changes are taking place through complete redesigns of current models, with an eye toward performance and connectivity. Traditional passenger cars are going on the scrap heap.

"We are seeing a shifting of tastes out of what I think of as three-box sedans and more into crossovers and utilities," said Andy Georgescu, Ford's U.S. Integrated Content Manager.

Ford has made no announcements about the future of Transit vans and the very popular F-150 pickup, both of which are assembled at the Claycomo Plant. 

Ford will roll out an all-new version of its smaller Ranger pickup in early 2019. The 115-year-old company is keeping a tight lid on details for its all-new high-performance electric SUV, due out in 2020.

Ford is initiating a major ad campaign, built around television commercials starring actor Bryan Cranston. The ads are scheduled to run during college football games this weekend.

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