A big move for a South Kansas City toy store

Rebecca Crockett
January 31, 2019 - 7:50 pm

U.S. Toy


US Toy got it's start in 1953 out of Elvin Kline and Frances Gershon's living room at their home off of Troost.

Elvin, a toy salesman and Frances, a school teacher, combined their passion to create US Toy and Constructive Play Things. 

CEO Seth Freiden is the third generation of his family to run U.S. Toy and says the business is his legacy.

"The really neat thing is we help educate kids. You know it's true, where learning is fun. Not only do we help educate them, but we also have the US Toy side, we also get to have fun with our products."

But now they're making a move from their current location just south of 103rd Street on State Line Road. Freiden says in their current building, the location isn't great, the parking is bad, and they're also in a flood plain. He says they've run their course in the building and it's just time. 

Though US Toy sells products through Amazon, it's also part of the problem. The company closed five of it's stores in 2017 due to on-line retailers. 

Freiden says their new location, the old Office Max building on 119th Street and Metcalf will be a good fit for the business. They're projected to open in May of this year.

US Toy will sell the same great products that Kansas Citians have grown up with, but they'll also provide products and experiences in-store that you can't get on-line. 

US Toy will offer helium balloons and lamination services, but the toy retailer will also host birthday parties with Pump-It Up inflatable's in-house. 

Freiden wants to make the party experience even better for kids by introducing character visits, balloon animals and magicians. He says another benefit will be that you can throw a party and buy all the supplies in the same place. 


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